Hot off the release of their thought provoking new album Social Habits, we spoke with Gabriele Centelli of the enigmatic Italian contemporary rock trio Platonick Dive for an insight on the album and it’s impact.
A message is often paramount in providing a direction for a project as a whole. Platonick Dive tie everything they do together with a powerful message of equality and therapy, but it all starts with the music – executed with finesse on their latest project.
“Social Habits is a contemporary album in the sense that both the music and message mirror our current reality. It’s the natural continuation of our therapeutic musical journey. We started to compose the album two years ago while on tour. Touring always gives us a glimpse into the real world. This new album is a representation of that, our own observations and reflections on the state of the world. We truly believe in the best of humanity and can’t stand for any abuse of one’s freedoms, so we use our music to speak up against misogyny, homophobia and racism. It’s why we decided to add lyrics to this new album: we wanted to be upfront about the injustices we are currently witnessing on a daily basis. We feel it is our duty as artists, and human beings, to speak truth to power. In addition, you can feel this sense of “rehab” from bad habits and bad things in the whole album.”
Their message extends beyond just the music, which is often the difference between an artist and a musician.
“We built our career around the notion that music is therapy and by definition, an essential part of our lives and evolution. The latter has served as a form of self-therapy for us and it’s what drives our motivation to help others the same way through our music. “It’s an artist’s job to speak the truth” is the motto we live by and what the project itself has come to symbolise. The relentless negativity in the world may feel overwhelming, but we are firm believers in the healing powers of music. The strength of this belief can be felt in the raw energy prevalent in Platonick Dive’s music, where the electronics, beats and dream-like sound of guitars and synths create a complete therapeutic immersion.”
From the artists perspective it can be very difficult to progress from one project to the next, you risk alienating your current fans by pushing the boundaries of your sound towards a wider audience with new influence.
“What you listen to during the composition of a new album always inspires indirectly your process. It’s an aspect we adore about doing this work. In the last two years we listened lots of modern music and new releases but also tons of 90’s alternative music and shoe gaze. We were inspired by 80’s synths and arpeggiators more than ever. Lots of electronic music of the last 10-15 years (electronica, idm, downtempo, ambient, techno and clubbing stuff) and bass music, trap and new ‘hip-hop’ because we are fascinated by these studio productions and by the modern use of bass lines.”
In any case, progression is necessary for consistent engagement and it’s important to understand the reception of this engagement. The passion for both their music and their message is carried across into this connection with their fans.
“Unexpectedly the reactions [to Social Habits] are very positive and we’re so happy about it. You know, when you have a band like Platonick Dive, you are always looking for new sounds, new inspirations, new paths. We never want play the same stuff through the years, without losing our true nature and true message: speak to people’s heart in a sincere way.”
The internet is undoubtedly the most powerful tool for the industry, and in Platonick Dive’s case it allows them to absorb and incorporate international influence – and then spread their sound back across the world.
“We don’t have the typical Italian sounds – Platonick Dive was formed to be an international project to be exported out of our country. We played European tours from our beginnings and this is one of the first aim having a band like Platonick Dive nowadays. Sometimes when we are on EU Tour people comes to our shows and say: “Hey, are you really come from Italy? We never saw an Italian band like you”. This is so funny and significative, but at the moment, the period is very fertile like all over the world, and there’s lot of Italian artists playing international music.”
Gabriele signs off with their plans for the near future:
“Touring in Italy and Europe, we played in Russia a few weeks ago for the very first time and it was a blast! Maybe we could release a new video, some remixes and bonus tracks. We will continue to export our music, our brand and our universal message trying to reach as many people as possible.”
Social Habits is out now via Platonick Dive Music and Blackcandy Records and can be streamed here.