After the release of their debut album Shrines back in 2012, Purity Ring started turning heads and drawing attention from around the world. Their unique sound transcended genres unlike anyone had heard before and refused to fall into any predefined categories, with angelic vocals floating on top of moody and atmospheric hip-hop beats, tied together by a minimalistic sense of production and a whole lot of sidechain compression. Now, three years later, Purity Ring have to prove that the success of their debut was no fluke.
While Shrines was created remotely, with producer Corin Roddick and vocalist Megan James living 700 miles apart in Montreal and Halifax, Another Eternity saw the pair meet up in their shared birthplace of Edmonton, Alberta to work and record together in the same room. As a result, the music feels as though it has been crafted with more intent; the tracks have a stronger sense of direction and progression, with buildups leading to drops that steer the band towards to popularity of the mainstream EDM/pop scene. As heard in ‘Stranger Than Earth’ and the previously released single ‘Begin Again’, big synth lines are now competing with James’ vocals for attention.
However, beneath the album’s polished surface lies the Purity Ring that we have come to know and love. The music’s downtempo desolation contrasts perfectly against the graceful melodies to create an ethereal sense of calm, as if it were something out of a dream. A perfect example of this is ‘Repitition’, a track that feels juxtaposed by conflicting emotions but flows beautifully as it glides from verse to chorus, beore slowly ebbing away.
While some of the originality and charm that made up their debut album seems to have been misplaced, Roddick and James have developed their sound by drawing upon more sources of inspiration. In doing so, Purity Ring have created a solid album that will appeal to a wider audience, and hopefully inspire more artists to create music that can’t be so easily defined.
Catch Purity Ring on their upcoming UK tour, tickets available here and dates below.
26th April – Concorde 2, Brighton
27th April – The Institute, Birmingham
28th April – The Art School, Glasgow
29th April – Brudenell Social Club, Leeds
30th April – O2 Shepherd’s Bush Empire, London
02nd May – C O L U M N S, Manchester Cathedral, Manchester
03rd May – Anson Rooms, Bristol