To most, Carly Rae Jepsen is the songstress that you, regrettably, can’t get out of your head. 2011’s ‘Call Me Maybe’ is generally the reason, or the more recent hit, ‘I Really Like You’, but people don’t tend to look further in to the artist. Jepsen’s upcoming album Emotion (stylised as E•MO•TION) is certainly proof that while she mainly produces the poptastic singalongs that everyone expects, she also provides the deeper, relatable stuff that shows she has far more talent than audiences give her credit for. Emotion is jam-packed with hits, and features writing credits from not only Jepsen herself, but experts in the field such as Sia Furler and Carl Falk (the guy who wrote most of One Direction’s first singles).
Opening with ‘Run Away With Me’, her second single from the record, immediately listeners are hit with a blast of “pop with meaning”. Awash with vibes of the 90s and a deep bassline that will run right through you, this track is an excellent kick off that shows Jepsen can do far more than what would be considered the defining moment of her career with ‘Call Me Maybe’. Another track worth mentioning would be ‘All That’, a chilled out tune with R&B influences that certainly winds things down within the album. Think Britney Spears in her heyday blended with a bit of Mariah Carey and even Toni Braxton. Jepsen has a versatility that’s really second to none, and it’s always brilliant to hear and artist in this day and age paying homage to their inspirations.
‘LA Hallucinations’ makes light of the way music artists (and celebrities in general) are treated; objectified by the media and their fans. Name dropping TMZ and Buzzfeed, Jepsen has offered up a humorous take on the subject but it’s all very real and should be taken note of. On the other hand, there’s the funky ‘Boy Problems’ which could easily be on the soundtrack to Miami Vice – if it wasn’t about how awful boys can be. The 80s-infused track will surely have you bopping along… and cursing out your ex.
If you look at this album as a whole, it’s pretty clear that Jepsen is shunning contemporary music styles in favour of producing something that sounds entirely vintage. The 80s, 90s and early 2000s are all represented in Emotion, and it’s honestly a refreshing change from the over-produced, same-y pop records that the population are used to hearing.