Despite being one of the finest acts Birmingham has to offer, Superfood have never truly received the recognition they deserve— until now. Recently signed to Dirty Hit Records in a join venture between label head Jamie Oborne and The 1975 frontman Matty Healy, the announcement has had hundreds, if not thousands flocking to check out the band’s back catalogue in anticipation for the upcoming album release that all parties involved have been teasing. In a successful attempt to put eager fans out of their misery, the band have released the first of new material in the form of a single entitled ‘Double Dutch’.
The track debuted on Phil Taggart’s BBC Radio 1 Specialist Chart show on Monday evening after an intense publicity campaign that featured photos of pastel-coloured half brain stickers amidst various scenes being posted to the band and record label’s social media accounts— which, to older fans’ dismay, have been wiped of everything else. ‘Double Dutch’ obviously marks new beginnings for Superfood, who have seemingly shed bassist Emily Baker and drummer Carl Griffin to focus on a style that is worlds away from the indie rock they emerged with.
Following in the footsteps of label mates The 1975 and Wolf Alice, Dominic Ganderton and Ryan Malcolm, who make up the now duo, want to strike out with a sound that hasn’t been heard before. Their brand new single is definitely that, with the only feature that is reminiscent of older material being Ganderton and Malcolm’s vocals. Otherwise, ‘Double Dutch’ relies heavily on electronic elements and an audio sample from what appears to be a documentary about the song’s namesake. It’s fun, quirky and does the trick in showcasing where exactly the band is headed.
Superfood will be headlining Dirty Hit Records’ first ever tour in March and April, supported by fellow new signings King Nun and Pale Waves. It will be interesting to see how well the song translates on to the stage, and it will certainly clear up the strange but enchanting myth that the band have painted themselves as in recent weeks.